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Successful Software

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BreezeTree Software

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Patrick McKenzie
Bingo Card Creator

Holiday promotion ideas

With Easter just over a week away, do any of you have any ideas for holiday promotions to boost sales?

My plan is to release an update to my $19 app this weekend, which is exactly 7 days before Easter.  Whenever I post such updates to MajorGeeks and Softpedia, I get a lot of hits but only about 4 or 5 sales in the following few weeks.  But, I'm thinking this time, I put something on my Order page that says anyone who buys the $19 app before Easter will get a free license to my other $9 app as a special.

I think it may be an interesting test to see what happens?  Have you guys done this sort of thing before?  I figure I've got nothing to lose, and it may appeal to those who want to grab the other app while it's "free".
PSB136 Send private email
Thursday, March 17, 2016
 
 
No replies after a day?  :(  Oh well, I've put up the offer on my website anyway, so I'll let you know how it went after Easter.
PSB136 Send private email
Friday, March 18, 2016
 
 
Is the 2nd app relevant to buyers of the 1st app?





APC
Reluctantlyregistered Send private email
Saturday, March 19, 2016
 
 
They're both system utilities, but that's it. The apps don't co-relate, no. It's just a test I'm doing anyway, to see what happens.
PSB136 Send private email
Saturday, March 19, 2016
 
 
Easter's over and there was zero effect on sales.  Oh well.
PSB136 Send private email
Sunday, March 27, 2016
 
 

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