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Doug Nebeker ("Doug")
Hello, our firm has developed new software and soon we'll have a service as well:
It's a free app, similar to Instagram, but for Windows. It's free and we want to attract as many people as possible to use it.
Do you have any recommendation, which "media" to aim.
Monday, January 18, 2016
You know that you can use instagram on Windows as well right? I'm not sure who your software is going to appeal to. All the stats on Instagram seem to indicate that photos uploaded without the crappy Instagram effects get more views and likes than photos with effects added.
Therefore, you need to somehow tap into a wellspring of Windows users that haven't heard of instagram and want to apply effects to photos. Ideally, these would need to be people without a smart phone, otherwise they will already have access to all the photo effect software they could ever want from the App stores. As smart phones provide an all in one solution for photos, editing and uploads, smart phone users will very rarely go to the trouble of exporting phone photos to their PC's, unless they are creative graphic design types, that normally sneer at photo effects.
Given that sales of digital camera have take a massive nose dive as integrated phone cameras have improved, I'm not sure if there is actually a market for this at all. I suspect this software would have gone down a storm in 2006, no so much in 2016.
So in answer to your original question, you'll need to promote this on every available channel, but see if you can actually come up with a compelling reason for people to use it.
Tuesday, January 19, 2016
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Wednesday, January 20, 2016
Hello, there is the same questions for me.
Im interested in popularize of free tracking application also :)
There is free smartphone tracking app at
and it is hard to get new users to use it.
Thursday, January 21, 2016
You've got to start with finding out the specific users who are the best target for your app. Then ask yourself where is the best place to communicate with those users - what media do they use or read? Then get your app visible in that media. That might be a Facebook group, chat room, Reddit discussion, blog article,... etc. Once you know where to find your target users online, then you can think about what content you can produce that will be relevant to share (group discussion, blog post / comment, guest article, etc).
Joanna Lees Castro
Wednesday, January 27, 2016
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