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Doug Nebeker ("Doug")
I'm new to this community, but have already read a lot. I wanted to ask your thoughts about marketing a PowerPoint add-in:
I'm totally new to this add-in market.
Is there an appropriate Microsoft partner program?
Friday, November 13, 2015
Who is your primary target market (I notice you have a testimonial from a teacher). Where do they hangout?
However at that price point it may be difficult to profitably market to them with paid ads (e.g. Facebook, etc.).
As as you're developing specifically for MS products, you may be eligible to join BizSparks which entitles you to software (for Dev purposes) and community support.
Another alternative is to look for JV (joint venture) partnerships with people who already have a strong presence in the PowerPoint market.
They may sell a complimentary product, provide PPT templates, training etc.)
JVs promote your product to their existing audience for a percentage of the sales (50%) is not uncommon.
The downsides are:
- 50% of $15 may not be much of an inducement for JVs compared to other alternatives they may have.
- 50% of $15 may not be much for you (but it's better than 100% of nothing).
On the upside, your JVs customers who buy from you now become your customers that you can promote other offers to.
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