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Doug Nebeker ("Doug")
I'm about to release my second software and it's going to be very similar to the first one. I don't want to disclose it, therefore let's say my first program helps vinyl collectors and the second one helps CD collectors. I want to bundle them.
Offering a bundle on the registration page is a no-brainer, but what else shall I do? Is a small non-intrusive ad in both softwares pointing to the other software acceptable?
How do you present your bundle offers?
In my case, all the "Buy Now" links for my 3 products all go to the same "Order" page, so the user gets to see the bundle offer before clicking any individual app purchase links -- you don't want them to buy a single app and see the bundle offer later.
Here's what the top of my "Order" page looks like:
Seems to be working so far, because since bundling I've had 8 bundle sales and only 1 standalone sale. But as pointed out to me here, that's not enough to declare bundling a success.
I've only recently subscribe to Avangate. They have built in functionality to offer upgrades.
So for any product you have, you can select which upgrade offer you'd like to have presented on the sales page. You can also include a product image and description with the upgrade offer.
I'd suspect other online payment processors offer similar functionality.
Be aware that several of my bundle payments have been disputed with PayPal now, so I've changed my stance and would advise against it. Seems that people are using it to get license codes for all my apps at once and then refunded. I've removed it from my Order page as I can't deal with this.
Yep, Fastspring are pretty good.
Wednesday, November 04, 2015
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