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Doug Nebeker ("Doug")
My apps are currently Trial with a Paid option, which, to me, makes it hard to talk about in forums and blogs because you can get accused of spamming.
So I'm pondering going the "freemium" route, whereby my apps are Free (and cut down) but with a Pro paid upgrade option. That way, I can talk about and recommend my apps in forums without the stigma of spamming. (Or so I hope!).
Am I crazy to be thinking about this? One of my apps has sold 10 copies with the Trial/Paid approach, so do you think a Free/Pro route may kill off any further sales? My rationale is that I'm hoping being able to talk about my apps in so many more places may lead to more Pro upgrades.
"Am I crazy to be thinking about this"
Are you concerned about stigma in forums or having a commercially viable product?
Beyond this many forum participants wont distinguish (or care) whether you're talking about a free or paid app. If it's a commercial endeavour many will see your comments as spam.
"do you think a Free/Pro route may kill off any further sales"
If people can get by with the free version and there is no concrete reason for them to upgrade, they wont.
"being able to talk about my apps in so many more places may lead to more Pro upgrades"
Focus on more scalable marketing efforts.
All the best -
I categorize this in the general category of requesting a soothsayer to predict the future, in order to absolve one of responsibility for their own decisions.
If you want to make this change, go for it. And see what change there is. However, at your current sales levels, absolutely no numbers will have statistical validity. So you can't argue one result or another is scientific.
From a practical standpoint, I lean towards Marcus' comments.
If you have some obvious change where something was wrong and you must change it, go ahead.
But constant churn is a risk too as customers don't know what the offer is. Sometimes that can lead to sales though, this is what holiday sales offers are about.
To do real A/B testing you need to have something like you are making 1000 sales a day and can determine in a statistically valid way whether a particular shade of red leads to more sales.
> If people can get by with the free version and there is no concrete reason for them to upgrade, they wont
I know, but in my first post I mentioned the Free version would be cut down, in other words, features disabled and/or missing. The Pro version would have to be purchased to enable and use them.
However, you've got me thinking that perhaps people wouldn't miss such enhanced features and might be totally content with fewer features forever. Hmm.
> I purchased your program when it was paid last month, and now it is free, please refund my purchase
No, my plan was that any previously-paid user would automatically be grandfathered to the Pro version with all features available, while any new Free users would only get the cut-down version with fewer features.
Anyway, from what you've all said, and what I've read in blogs about Freemium vs Trial, I've decided to stick with Trial/Paid after all. Thanks for stopping me from making a big mistake! :)
OMG... I just got my 11th sale for that app in the last hour... that's a sign, if any was needed, to keep the license method as-is, for sure!
Thursday, June 04, 2015
You certainly don't need 1000 sales a day to carry out split-testing...
Saturday, June 06, 2015
Giving something away for free is a poor idea in my opinion. People don't value free stuff half as much as you think they will. Shifting them to pay is much harder as they have already associated the current price ( $0 ) with the product.
If you cripple the free version too much they just think it's rubbish and don't bother. If the free version is too good then why bother paying for the full version?
The only time giving a product away for free is when you are making all your money on a different, alternative product.
Apple like you to give your software away for free so that they can sell hardware. Google likes you to give your software for free so that they can sell hardware and adverts. The local cafe gives free coffee so that they can sell you dinner.
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