A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.
We're closed, folks!
Doug Nebeker ("Doug")
No joke, I really think that an Excel spread sheet is good for hundreds of customers. When it reaches the thousands it is time to look for a software solution. Dozens or hundreds of customers is a "non-performing" software product as Krzysztof Kowalczyk describes it here:
(his second post half way down)
and we should be spending out time trying to make a "hit" software product instead of wasting our time on small things that dont matter.
What's the goal with customer tracking?
I store customer and purchase details in my webpage's database automatically (paypal IPN, FastSpring https notification) to generate and list invoices and calculate sales statistics. I also send automated emails to remind them about expired upgrade protections. If I'll ever have another product, I'd use this database to mail them about it.
Are there any other benefits in customer tracking?
"Did anybody customize fastspring store, I think it is to basic and it can affect sales, any toughts?"
My FS store is not customized. Indeed it's too simple.
Out of curiosity I've just counted my numbers. I have both FS and PayPal set up on my website. PP isn't available for EU since this year, but anyway - I can perfectly measure the cart efficiency.
I only have data since last summer or so. But that's already a fairly big data set.
230 clicks on FS purchase button resulted in 175 sales (76% CR)
449 clicks on PP purchase button resulted in 392 sales (87% CR)
PayPal convers better. Consider that my PP button isn't available for EU25, therefore almost all PP customers are from the US which coverts much better than EU anyway. In the end the difference is probably negligible. Anyway, lower number is lower, therefore I'll customize my FS cart to increase checkouts, it can only get better.
I'm B2C, if that matters.
This topic is archived. No further replies will be accepted.Other recent topics
Powered by FogBugz