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Doug Nebeker ("Doug")
Does any body use press releases to announce their software (new releases, major features and so on).
If so which services have you used for the release(s), did you see the press release getting picked up by others sites/journalists/... and do you think they benefit sales?
If it matters, we are selling b2b in the IT sector, but I would be interested to hear if other sectors have had success with this.
We have tried. You get picked up from a few automated services (probably similar to an RSS reader to website sort of tool), but no human has ever shown any interest. The SEO benefit from those sites that do show the release is questionable.
Now if you're doing something hip and cool, or has a great personal angle, you might get some traction. But just announcing a product and some features won't do it.
Yes, we do. Tried PRWEB (cheaper) and eReleases (technically, a less expensive backdoor to PR Newswire). I also recall using eReleases' editing services once, as we do not have native English speakers on staff and the release was less technical than usual. Worked reasonably well.
At a minimum, we get incoming links seeded on a bunch of news aggregators. Occasionally someone would copy and paste our release to their blog, but sometimes there is a genuine publication. The most recent release resulted in one. (To moderators: hope it is okay if I post the links, but if not, please edit them out.)
Friday, May 08, 2015
I've used PRWEB a few times. The chance of getting it picked up on a big website if you are a niche product is small. It probably has some SEO benefit, but it is hard to quantify. And each time I end up feeling a bit violated by their aggressive segmentation, overcharging and upselling.
prMac is much better value if you have Mac software.
Friday, May 08, 2015
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