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Doug Nebeker ("Doug")
Was having a burger for breakfast this morning and noticed on the bottom of my receipt: "Buy 1 burger and get 1 free (to equal or lesser value). Expires in 14 days."
Seems to me this is a great thing to do for our own sales, in order to quickly generate another sale for another product that otherwise may have been ignored. Why sell just one product when you can likely sell two?
So the next time I make a sale, I'll have something like this at the bottom of the license email that I send: "We appreciate your support and hereby provide you with a 50% discount on your next purchase, if made within 14 days of this email."
Sounds like a good idea to me, as it may lead to an impulse buy that otherwise might not occur at all.
Good post by PSB.
Yeah, it makes a lot of sense. I've noticed those limited time offers, though I've never implemented such a special myself. Yes, I do think, hm, is there anything else I need?
I think my receipts from the bookstores back in the states used to have those offers. As it happened I lived far from the city where there existed at the time a bookstore (this was a long time ago back in the age when bookstores existed) so the offer was useless, but it did cause me to think about buying something else.
25% seems fine. Try 50% as well and see if you get an even better response rate. It's not like limited time offers have to be forever!
I think this can work wonders, but only if you have a closely related product (i.e. there is a good chance that the customer needs it too), or a dozen of loosely related ones (i.e. there is a good chance that the customer may need one of them).
The offers I've got after my most recent software purchase were ridiculous.
Monday, March 16, 2015
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