* The Business of Software

A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.

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Moderators:

Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

mISV Web Site Design - The State Of The Art In 2015

Would it be possible for people to post what they think are the best mISV web sites? Presumably these will be software product sites with professional design and a highly optimized conversion funnel.

Andy Brice recently said that ugly, programmer-made web sites are not sufficient in 2015 and that improving a web site can make a big difference to sales. I would love to know what is the state of the art in 2015 and get some templates.

Thanks,

Billy
Billy Thorpe Send private email
Tuesday, January 06, 2015
 
 
>Andy Brice recently said that ugly, programmer-made web sites are not sufficient in 2015 and that improving a web site can make a big difference to sales.

Generally beautiful is better than ugly. And an ugly product website would certainly make me think twice about buying a product (if they didn't put much effort into their website, mybe they didn't much much effort into their product). But, as always with marketing, "it depends". The website needs to fit the market, product and customer. If your main selling point is "cheap" then its probably fine for your website to look a bit cheap and ugly  (e.g. ebay). But if you are selling web design software, your website had better look pretty.

Also some sites are over designed IMHO -  a beautiful looking site with loads of parallax scrolling, image carousels and flash videos might not convert as well as a much simpler design.
Andy Brice Send private email
Tuesday, January 06, 2015
 
 
I like to bring everyone's attention to "Web Design and Marketing Solutions for Business Websites" from 2007 by Kevin Potts. It's a great book (answering every so-what? that might cross the reader's mind) on what should be, and shouldn't be on your business website.

If you were slightly or completely lost before, reading this book will help focus your laser like that--*snap*.
Li-fan Chen Send private email
Tuesday, January 06, 2015
 
 
I was actually fishing for some links to good mISV web sites - even though the answer is "it depends", the idea with templates is that you can pick out the elements that suit your product.

So for example, my favorite software product site is WinZip:

http://winzip.com/

Yes Corel is not an mISV but their design is so slick, they can teach us alot. They know they dont have to explain what the product does, so they just announce "WinZip 19 is here!". Click on most of the screen and you either download the trial or go to the buy page. Lots of cross-selling and up-selling. Lots of polish, eg the language and graphics adjust perfectly to the country you are browsing from.

So, does anybody have any other links to great mISV web sites that I might be able to use for templates when designing my own?
Billy Thorpe Send private email
Wednesday, January 07, 2015
 
 
We had similar topic in rsdn.ru several months ago.

Here are the sites that were recommended there:
http://glasswire.com
http://seriousbit.com/netbalancer/
http://bvckup2.com
http://windows.github.com
http://www.tableausoftware.com/
http://www.sourcetreeapp.com/
https://www.optimizely.com/
https://vwo.com/
http://www.xmind.net/
https://www.gmail.com/intl/en/mail/help/about.html
https://www.gmail.com/intl/en/mail/help/features.html
http://www.expandrive.com/expandrive

One person even made a sctipt (https://github.com/maxd/shareware-screenshots) that makes sceenshots of all software from https://github.com/caskroom/homebrew-cask/tree/master/Casks and made the archive https://mega.co.nz/#!d9wwQAQJ!9DGDLv_iMk1nhs_JbbM7G4HMkwiM0x45ZZWoZwttJ9M with ~2000 of screenshots of OSX developers wersites.

***
My personal opinion design in meaning of beauty is not so important, no matter we are doing website designs :) What is more important for site is to be understandable, clear, has good usability and USP. As a result of all this, good convertion. If the site converts good, it's no matter how it looks like :) Of cource beauty and modern sites has more chances to bring you better conversion, but as Andy sad, in some cases cheap design may work even better.


--
Regards, Roman Rudnik.
  http://www.IconDesignLAB.com - Icon Design + websites, logotypes, skins, other...
  Promotion! Refer a customer – earn the money! Details: http://j.mp/nc-en
  http://jetScreenshot.com - a must have for every shareware author
Roman Rudnik Send private email
Thursday, January 08, 2015
 
 
Another fad is massive fonts!  Look at www.ifttt.com for example.  Why do I have to read such large text that requires scrolling just to read it?  It looks like the Commodore 64 days when only X amount of characters could fit on the screen.  I don't own a high-res monitor to still have to scroll.  :(
PSB136 Send private email
Friday, January 09, 2015
 
 
@Scott, I agree.  I target technical people, and it works very well.  I am more focused on software product itself, quality of tech. support, personal communication to customers. They get pleased when feature gets ready in few days. No matter how website looks
S3 Send private email
Friday, January 09, 2015
 
 
Don't overthink it, esp if B2B:

http://tinyurl.com/mfwsc
Dmitry Leskov Send private email
Monday, January 12, 2015
 
 
Just wanted to say a huge thank you to Roman Rudnik for your respose - exactly what I was looking for.

It is ashame this is a virtual forum, otherwise I would buy you some beers Roman!

Billy
Billy Thorpe Send private email
Friday, January 16, 2015
 
 

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