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Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

Trendy website design

If you look at Trello.com or PayPal.com you'll see the latest: giant graphic at the top, long page with big icons, and limited text.

Is this just trendy, or does anyone know if there is any research to support this design as converting better?

It's interesting to me that Joel's other sites have not been converted to this design (yet?)
Doug Send private email
Monday, October 13, 2014
 
 
I haven't read any papers on this type of design, but there might some, can't say for sure.

What I believe is very important and should be taken into account when thinking about applying such a design to your website is the users niche you are targeting.

Trello and Paypal are both part of the horizontal market software industry, while as FogBugz is a vertical software.  You can check out a story of the current design for FogBugz in the following PDF:
https://dl.dropboxusercontent.com/u/5392761/Books/FogCreek/Our-Marketing-Is-Up-Fog-Creek-And-What-We-Did-About-It.pdf

If you look at https://basecamp.com/, a Trello competitor, you will notice the same design style. Or if you check out the Google Apps website http://www.google.com/enterprise/apps/business/

In the end A/B some testing can never hurt ;), isn't that so Patrick?
Bogdan Mitrache Send private email
Monday, October 13, 2014
 
 
I'm sure the effectiveness of the design depends on a lot on what you are selling. I would have thought a company like PayPal would be A/B testing the hell out of their designs, so I am guessing it works for them. I haven't seen any data though.
Andy Brice Send private email
Tuesday, October 14, 2014
 
 

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