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Doug Nebeker ("Doug")
I have an idea to generate word of mouth sales. First, you need to know some things:
1) my software is a niche application. It's not something users use for a long time, they use it for a limited time and then it's no longer useful.
2) I have no DRM. The trial and the final build is a different executabe.
3) The trial is fully functional with no time/usage limits, but the output is always watermarked to make it useless.
My idea is > Borrow your license <
Customers who own a license could send a borrowed version of the program to their frieds. This version would be a fully functional one with no watermarks but limited in time or number of uses. (basically it would be a less restricted trial version)
I expect word of mouth sales from this procedure.
What do you think?
Would you borrow a software like this?
Would you be interested if your friend borrowed a license to you (provided you were interested in the software)?
Thanks for your feedback
Very, very dependent upon what the software is and what the market is like,
At a high, business level, most companies will just buy a license for each person that needs it.
At a low, casual level, most people will either pirate it or not bother.
You seem to be aiming at some sweet spot of people that really want it, but not enough to bother downloading the trial and trying/buying it for themselves, unless a friend gives it to them as a functional demo, at which point they will THEN try it and then they will buy it?
Does it actually benefit the buyer to give out functional trials, such as earning a commission, or are you just relying on karma or something?
My first thought was that it sounds all rather unnecessary and complicated. On the other hand the whole point of marketing is to try to reach your ideal market, and if you can do that via existing users then the logic is sound...
MLM for software..?
Monday, October 13, 2014
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