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Doug Nebeker ("Doug")
I am trying to measure how much retargeting increases the conversion rate on my website (using A/B testing). Does any know of other published numbers for this (pref not by a retargeting company)? The only one I found is:
Sunday, October 05, 2014
I don't know of any studies like this. I have been using remarketing on Adwords for a year now.
For us, it converted a little. It paid for itself but didn't have a spectacular impact on the overall conversion rate or a meaningful increase in overall sales.
However, on Friday one of our developers told me about this really cool feature I didn't know about.
If you click on the campaign and then navigate to: My_Remarketing_Campaign > Display Network > Placements
You get a list of all the sites where it is running on and then you can adjust the bids by site. I just started playing with it over the weekend. With just a little bit of tweaking, the re-marketing ads today are only running on the top sites in our industry. And the CTR tripled.
I know that our user is still somewhat targetted wherever he goes because he visited our site recently, but I don't want to show him our ad when he is looking at Celebrity Gossip, Jokes, Games, etc. I prefer to show him the ad when he is back thinking about things related to our product.
>It paid for itself
But how do you know that the people who clicked on the retageting ad wouldn't have come back to purchase anyway? That is what I am trying to measure. An 'A then B' test of overall conversion rates isn't likely to be reliable, unless:
-your conversion rate is incredibly stable
-there are no other changes
I am doing my retageting through PerfectAudience.
Monday, October 06, 2014
>I wonder what uplift is supposed to mean.
Increase in conversion rate (compared to no retargetting).
>I wonder what retargeting is supposed to mean.
When you got to Amazon and look at a watch, then you see ads for watches everywhere. That is retargeting. Aka remarketing. Aka cyberstalking.
Wednesday, October 08, 2014
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