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Doug Nebeker ("Doug")
I've recently had a couple of inquiries from potential resellers of my b2b desktop software.
My established pricing schedule goes like this:
1 license: 59.95
I have given some thought to a reseller agreement that would go something like this:
2) Reseller would be required to make a minimum initial purchase at the 11-25 price point.
3) Reseller can sell at their price, not to exceed single license price.
4) I would provide support and administer registration of their sold licenses.
First, do you have any critique to offer on the above?
Secondly, any suggestions on how to handle the eventuality of a refund?
Here is what I was thinking along those lines:
1) Reseller is responsible to refunding to their customer.
2) Upon proof (to me) of refund (by reseller) I would "credit" their license pool with the number of refunded license.
#2 is going to be hard to pull off.
What we do is simpler:
* Resellers get to buy at some discount % (resellers that recommend our product get a much larger discount than just middle-men resellers)
* Resellers purchase a license from us on a per-sale basis. They give their client's name during the purchase so we can make the license out in the client's name. This eliminated the 'license pool'. (We did license pools once -- to much work to keep track of)
* Refunds... hmm.... we've never had a refund request through a reseller... Not sure what we'd do in that case. I guess we would issue the refund, and then mark the license as deactivated and refunded in our license database (and since we use online activation, the license can never be used after that point).
My standard answer to re-sellers is:
"Sell one license at full retail price and I will discuss re-seller discounts after that time".
Number of re-sellers who have gotten back to me after this? Zero. My advice is not to waste too much time on it until you see the color of their money. Most of them are just tyre (tire) kickers.
Thursday, September 25, 2014
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