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Doug Nebeker ("Doug")
Im running an adwords campaign the click to conversion ratio is 1.71 from around 500 visitors 10 converted.The average CPC is $32.The product is priced at $35 so this is not profitable at all.
This data is for one month.
The market im in is higly competitive there are a lot of free products plus freemium ones.
The numbers i have given is for 1 month.I bid only for some keywords manually those cost around $0.6.
I have set negative keywords,device targetting,phrase match diff ad groups.The average position of the ad is around 1.something.
I only target clicks from US.
So please advice me what can i do to improve this,how am i doing im i doing okay.
Im in desperate need for help.
>The average CPC is $32.
I assume you mean cost per conversion (not cost per click)?
AdWords has got increasingly competitive. It is hard to make a profit advertising a $30 product, especially if you have lots of competitors.
Things you can try to increase your profitability:
-better landing page
-more targeted keywords (be v. careful with broad match)
-use 1000s of long tail keywords
-only bid on search ads (not display)
-try turning off google search partners in settings
(particularly number 5)
It takes time and effort to optimize an adwords campaign. Of course, it may not even be possible to make a profit in your market at your price point.
BTW $0.60 is too much to bid per click for a $35 sale, unless it is a keyword you know that converts really well.
$0.60 click x typical 1% conversion rate = $60 per sale.
I recommend you bid closer to $0.10. But the mighty Google might not show your ads at all at this bid.
Andy.Thanks a lot for the reply.sorry it was cost per conversion.im targeting only search network now.
I have only less than 150 keywords and its only phrase match.The CPC ranges from 0.50 to 0.60 i set it referring to the estimate top page bid manully.All my competetors ad shows up on the first page.
Do i need to set a low cpc manually for each keyword or set cpc bid limit turning campaign to auto.
In the 'edit' drop down you can reduce all bids by, say, 50% in a single operation.
I would start by advertising only in wealthy countries which your software is localised for. So if it is English only: USA, Canada, Australia, UK.
Railmax, perhaps it might be a good idea to post a link to your website if you want advice on the viability of your product? I can't see anything in this thread that actually explains what it is and does...
Monday, July 21, 2014
>Andy you did not answer my question what do you think about the product can it improve
I don't know what your product is.
>I recommend you try AdWord's Remarketing campaign type. We're finding a lot better conversion.
I would expect it to convert better if you have already had a visit from the customer. The question is whether it improves the bottom line, or were these people going to come back anyway.
>The question is whether it improves the bottom line, or were these people going to come back anyway.
Thats a good question. One I am hoping to test. I haven't seen any other data on it.
Tuesday, July 22, 2014
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