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Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

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BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

Anyone selling Visual Studio extensions?


I have a few ideas for Visual Studio extensions and was wondering if anyone has experience selling them.

How do you sell your extensions? Is it just a link to your website where you do the payment processing or you need to sell it through Microsoft?

What are the recent trends? Do you find that extensions market grows year over year? I would hate to enter a declining market.

B2B Send private email
Saturday, June 07, 2014
Hi B2B,

Unfortunately I have no experience for selling add-ins for VS to share with you. But I'm in the same boat and I want to make standalone application as VS extension because of some feedback from customers which are using VS and doesn't want to switch between VS and standalone application. But it takes time and money and I'm trying to analyze if it's worth doing at all.

Judging from the companies I was working for as software developer buying add-ins for VS to improve performance was the way to go, and there was not a problem for dev department to spend money on buying license to the whole team just make job done faster. Of course  it doesn't mean anything  about market growing, etc.

It would be great to here the real experience from selling VS add-ins.
pgrii Send private email
Sunday, June 08, 2014
Hi B2B,

One case study you could look at is Add-In Express: http://www.add-in-express.com/

They develop a VS plug-in to assist in developing COM Add-Ins for Microsoft Office. As you can see from their website, you don't need to promote or sell your offering through MS, although there may be benefits being part of the Microsoft development ecosystem.

I have no affiliation with Add-In Express beyond being a satisfied customer - their support is excellent BTW and a crucial consideration in this market. Your potential customers will want to be reassured that you'll still be around in the future.

VS plug-ins may be considered a close cousin to developer tools and controls. As such, I would consider this a tough market to enter unless you have a *very* compelling product.

Also consider the very real possibility (not to be confused with probability) whether your business opportunity could be obliterated - Death Star style - by MS incorporating your idea in a future version of VS.

As to market trends, I'm afraid you'll need to dig deeper with your own research and reach your own conclusions as to whether this is an opportunity worth pursing.

All the best -
Marcus from London Send private email
Sunday, June 08, 2014
These products:


Are VS add-ins and have founders who have been members of this forum at one time or another. If you email them very nicely, they might be able to help.
Andy Brice Send private email
Wednesday, June 11, 2014
I'm selling Visual Studio extensions at http://vlasovstudio.com/

You sell it yourself as any other product, not through Microsoft.

I don't see any changes in commercial extensions market year over year.
Sergey Vlasov Send private email
Friday, June 13, 2014
Thanks, everyone.
B2B Send private email
Saturday, June 14, 2014

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