* The Business of Software

A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.

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Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

Marketing Tutorials/Learning?

Alright, so let's face it, many of us programmers are code our products really well, however, when it comes to programming, we are Terrible.

I am one of them and would like to improve my marketing skills a lot. Anyone have any tutorials, books, guides or anything that could recommend? If not, how did YOU get good at marketing?

 The products I am trying to market are: Desktop Software, SaaS websites.
John Senar Send private email
Thursday, May 22, 2014
 
 
Ignore the few typos. Seems like I can't edit my post.
John Senar Send private email
Thursday, May 22, 2014
 
 
Lol... oh my god... Now that I look at it, it does not make sense at all.

This is what I was trying to say:
Alright, so let's face it, many of us programmers are good at coding our products, however, when it comes to Marketing (apparently grammar for me as well), we are Terrible.
John Senar Send private email
Thursday, May 22, 2014
 
 
I'm listening to this podcast whenever I can:

http://www.startupsfortherestofus.com/

These guys are also organizing Microconf conference, and videos from previous years are online:

http://www.microconf.com/

You won't find much coding talk there, it's mostly about business and marketing of software, and it's primarily targeted to micro companies, i.e. solo founders.
Suka Send private email
Thursday, May 22, 2014
 
 
I really like the http://www.marketingexperiments.com/blog/

They have a lot of articles about landing pages and copywriting optimization. As well as some webinars on the topics. I think they are pretty relevant for a software vendor.
Valeriu Braghis Send private email
Thursday, May 22, 2014
 
 
"Marketing" tends to be a misunderstood word.

In essence it's about defining who is in the market for your product and then trying to get their attention. Only from there can you start selling.

Once you have their attention its best to hire specialists in the different fields, rather than trying to be a graphic artist, copywriter, site designer, payment processor, autoresponder service etc.

Of course I'm biased as all heck as I'm a sales copywriter, but I've found it a general truism that it's better to delegate to specialists where you can.


AC
Reluctantlyregistered Send private email
Thursday, May 22, 2014
 
 
I learnt through a combination of forums, blog posts, podcasts, books, conferences, talking to other microISVs and lots of experimentation.
Andy Brice Send private email
Thursday, May 22, 2014
 
 
>>>>Of course I'm biased as all heck as I'm a sales copywriter, but I've found it a general truism that it's better to delegate to specialists where you can.


+1 sometimes badly done marketing can do more harm than good.

And of course every product needs a tailored marketing mix to its target audience, there is no one-size-fits-all approach.
Valeriu Braghis Send private email
Thursday, May 22, 2014
 
 
Now a days, I learn about marketing from this place: http://www.inbound.org
Gautam Jain Send private email
Friday, May 23, 2014
 
 
I have nothing of *value* to add - - though I will be checking out the links others provided, great topic. 

But John your typos cracked me up because they reminded me of the time my typo-prone mom decided to create her own wedding invitations (big mistake...)  I can't resist telling the story:

At the very bottom she wrote:
"Absolutely no gifts!"

Unfortunately she began the invitation with:
"We request your presents..."
Emily Jones Send private email
Monday, May 26, 2014
 
 
@Emily, can't stop laughing...:)
Gautam Jain Send private email
Tuesday, May 27, 2014
 
 
@Emily,

That's better than my local post office which advertised - with a huge poster outside - a 'Stationary Sale'
Marcus from London Send private email
Tuesday, May 27, 2014
 
 

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