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Doug Nebeker ("Doug")
I am working on a new software project. This is my dream project. The one I have always wanted to do. So, maybe I am being too much of a perfectionist.
I wanted a domain that went nicely with the project. The domain had to be short, pronouncable, easy to understand, no explaining, no hyphens and only a .com That criteria is very hard to find when registering a domain on godaddy for $12
I agonized over this decision for months and months, until finally I caved in and bought a dictionary english word in the domain aftermarket for $5,000.
I am just curious what you other software guys do.
So my questions are: How long do you usually take to pick your domain names? And if you decide go domain aftermarket how much do you usually spend?
Have never gone aftermarket. I usually spend a day or two thinking about domains and so-on and invariably try for a "brand" type domain rather than something keyword spammy.
Monday, May 12, 2014
It took me a long time and I registered 10-12 two-word .com domains that were related to the field I was interested in. I wasn't happy with any of them, but they were cheap and I hoped one would grow on me. Never happened.
Luckily for me, I was playing around with Web 2.0 style word fragments (.ly, .io, etc) and I suddenly found a pronounceable, six character .com that was available and related to my project, so I grabbed it.
If it wasn't for that sudden stroke of luck, there was a great backup domain in the after-market that cost a few thousand dollars, which I would have bought, as it was the only other one I liked.
This whole thing is strangely important. I guess many people would say in the days of Google, it doesn't really matter, but it mattered to me.
Just bought a couple domain names for a new venture.
frenchsvp.com and learnfrenchsvp.com
(svp = short form for "please" in French. This will be a French learning site).
Took 10 minutes, cost $9/domain/year. People will have to learn what "svp" means, but given the nature of the site, it's not a significant downside and it might even help them remember the site name.
Unless the domain name comes with built-in traffic, brand recognition or inherent prestige/trust, I don't think it makes a lot of sense to fork out aftermarket prices.
The only time I went to the aftermarket was because a domain name very close to my main domain name (your-translation.com vs your-translations.com) turned up on expired auction.
Tuesday, May 13, 2014
Another complication that I forgot to mention earlier is that you need to ensure that the name is available, not just as a .com, but also on various social networks, like Twitter, etc.
It makes sense to register with your new on every social network, even if you don't intend to use them.
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