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Doug Nebeker ("Doug")
In the recent days I was asked if I give out free NFR licenses to MVP members. I noticed that a lot of software companies are giving free licenses to MVP members.
1) Is this a good idea in general?
2) Are those companies associated/compensated by Microsoft for giving out licenses to MVP members?
Thank you for your answers.
Thursday, March 27, 2014
AFAIK this is a marketing scheme, whereby you give the licenses to "thought leaders", in the hope that they will like what you gave and use their implied influence to generate more sales for you.
It is similar to giving stuff to bloggers back in the day, in the hope that they'd write about it and you'd get sales.
I was an MVP for 4 years and I took advantage of these NFR licenses from companies.
The companies don't get a fee or any other discount from Microsoft. Microsoft has nothing to do with this.
It's something the companies themselves give in the hope that the MVP's then use/recommend/write about it/... basically use them for marketing.
Personally I think it's a good idea; the MVP's are people that have lots of indepth knowledge about their award-topic and lots of them are technically very skilled.
From products that I got the licenses I used them and also recommended them if I liked them.
I also got the impression from fellow MVP's that they didn't abuse this and just mail companies to get thousands of dollars of software for free. A lot of MVP's actually use them and thus provide marketing to your company.
That's just my opinion/view as an ex-MVP. ;-)
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