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Successful Software

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BreezeTree Software

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Is it necessary to have the release date on the landing Page

I release a new version nearly once a month, do you think letting users know the release date will have a better download rate?
GerryLu Send private email
Monday, January 06, 2014
 
 
If you release new versions on a regular basis, then it will pay you in SEO terms to maintain a detailed version history page. This will improve customer confidence that the product is regularly updated and show it is alive and kicking. Describe features in details with rich keyword descriptions using terms people might conceivably search for.
Andrew Gibson Send private email
Monday, January 06, 2014
 
 
What Andrew said, though make sure you keep it off the front page.

Put it this way, if I point a gun at your face do you really care if the bullets inside were made in 2006, 2007 or 2009?

No, you only care about what they can do (to you). People care about what your product can do (for them). They don't care about the software language, the date you made it, the features of previous versions, the bugs you've previously fixed or anything of that nature.

People have a limited attention span and irrelevant stuff of that nature is like wading through heavy mud to get to the point.



AC
Reluctantlyregistered Send private email
Tuesday, January 07, 2014
 
 
Hi Andrew and Reluctantlyregistered, thanks for the tips
GerryLu Send private email
Tuesday, January 07, 2014
 
 
I never pre-announce release dates. The software is ready when it is ready. Why increase the pressure on yourself?
Andy Brice Send private email
Wednesday, January 08, 2014
 
 
I'm a little counter to that as I run training around software releases so I need to be more predictable. But I usually have version N+1 done by the time I'm training on version N which gives me time to cull features for N+2 if I'm not going to make it.

So for me, release dates *are* important but still, I don't really tell anyone about them except indirectly. It just appears by magic.
Bring back anon Send private email
Wednesday, January 08, 2014
 
 

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