* The Business of Software

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Moderators:

Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

How to Market your software to generate more sales?

I honestly need an expert opinion on this because my sales seem to have been very low recently.

My products are really good, however, the traffic has reduced drastically.

My question is: How can I increase my traffic and market my software to gain more visitors?

Things I have tried:

1. Pad Submission.
2. Press Release
3. White/Blackhat SEO Optimization (Worked terribly)

What do you guys think I can do to optimize my traffic? I pretty much gave up on trying to rank high for Google. I am sick of their BS. Now, I would like to try and gain traffic some other ways.

Please share what worked for you and what didn't.

Thank you so much for the help.
Jason4433 Send private email
Tuesday, November 05, 2013
 
 
Publishing quality content that is of genuine interest to our target audience (i.e. it mentions, but does not push our product) seems to be working well for us.

By the way, the last Google algorithm update has pushed our main traffic magnet back into #1 position, so I cannot complain.
Dmitry Leskov Send private email
Tuesday, November 05, 2013
 
 
Engage in your communities.  Be genuinely interested in the space you are in, help people out and contribute.

I think a constant stream of blogs and/or articles is necessary.  But don't write about your product or try to game the system.  Write words for your target audience. 

Useful and interesting content is the new SEO.
DanDan Send private email
Tuesday, November 05, 2013
 
 
Too vague to answer really.

What's the product, market, price point?

You're asking us how you should market, without telling us your market?




AC
Reluctantlyregistered Send private email
Wednesday, November 06, 2013
 
 
It is a Computer Optimization software. Like TuneUp Utilities. How do I market that type?

Thanks
Jason4433 Send private email
Wednesday, November 06, 2013
 
 
There are like 10000 products like that, I always wonder when people report success selling that stuff. You're not getting ranked high because there are literally thousands of competitors.
Zka Send private email
Wednesday, November 06, 2013
 
 
>It is a Computer Optimization software. Like TuneUp Utilities. How do I market that type?

With difficulty when you have so many competitors. Many of them free. Do you have a unique selling point?
Andy Brice Send private email
Wednesday, November 06, 2013
 
 
You might find these articles I wrote relevant:

http://successfulsoftware.net/2011/02/01/does-the-world-really-need-yet-another-twitter-client-rss-reader-todo-list-or-backup-application/
(I could have added 'tune-up utility' to the title).

http://successfulsoftware.net/2013/03/11/the-1-percent-fallacy/

Sorry if that seems a little harsh, but IMHO unless:
-you are  a marketing genius
-your product is much better/different than the competition
-you have loads of money to spend
(preferably all 3). I think you are going to struggle in such a competitive market.
Andy Brice Send private email
Wednesday, November 06, 2013
 
 

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