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Doug Nebeker ("Doug")
I'm inching towards a 1.0 version and am now preparing a Marketing site for the product.
HgLab is a self-hosted Mercurial server which targets primarily Microsoft-centric software development companies. Basically, it's an "on-premise BitBucket".
Any feedback would be much appreciated:
These two pages are not yet linked from the site itself:
I don't know enough to critique much, because I'm not familiar with your product, the problems it addresses or your target market.
I can say this though - "hglabhq.com" is an exceptionally ugly URL and looks like spam or a phishing site.
Another name for Mercury is 'quicksilver', so something like "quicklab" or speedysilver, or anything really, rather than hglabhq.com.
Hope that helps, somewhat?
@AC: Thanks! You're not the first one to note that "hglabhq" is not particularly great. Do "hglab.io" or "hglab.co" sound better to you?
Well my first question really is to ask in what way is it a laboratory?
And have you ever noticed how strongly the word laboratory resembles the word lavatory?
And when you shorten it to lab or labs it makes me think of a golden retriever dog, so...
Instead I suggest you go for something that can be pronounced out loud, super simple to spell and maybe with a benefit in it?
OK, I'm looking at the site again..
What does "hg" even stand for?
This site isn't really saying what the mean benefits are, in fact you've hidden 'features' in a link.. let's look..
"Refreshingly Simple Installation"
That's hardly a feature or benefit, is it? Sure, mention it but not as a headline. A fork in my forehead could be easily installed with just a sharp jab - but I don't want one.
Obviously I'm not your target market but I'm trying to figure out what it does and why...
OK, access control, source code control, it's all about control, right?
So stick that in the url.
And in your headlines ;o)
Yes, I know a number of sites use the "lab" thing, often with funky graphics of bubbling test tubes and the like.
However it's a bit stale now, and I certainly don't recommend copying your main competitor's name - that's just flattering them and demeaning you.
If they're pushing "lab" I'd push something like;
"Why keep experimenting, when you can take control now?"
or some such.
You get the idea, right?
@AC: A succint way to describe HgLab will be "on-premise BitBucket" or "BitBucket on your own servers", but I really don't want the "X is Y for Z"-style positioning.
As for hg/Mercurial - you're clearly not my target audience :) . That's a Version Control System, a very "programmy" kind of thing. HgLab is basically a central server where programmers keep their source code, hence "Self-Hosted Mercurial Server".
Now that you say it, highlighting more of core features on the front page will be a good idea.
"Simple Installation" _is_ a benefit, compared to what it takes to get up and running with existing open-source solutions. Not sure if this is ethical to explicitly mention how sucky competitors' installation is.
I agree that "hglabhq.com" looks like someone just typed some random stuff on the keyboard. It'll probably be prone to typos by customers too, or when they write it down for others as a recommendation. ("Hey Joe, that web address you gave me didn't show anything! But never mind, I found an alternative instead.")
Nasty URL aside, the site looks somewhere between good and excellent, very professional.
The idea behind it is clear; I am not familiar with Mercurial but I know what it is, also, I know the periodic table and that convention of using 'Hg' this way.
One minor issue: in clicking around for a few minutes I could not find a cost. 'Purchasing FAQ' just took me back to the home page.
@PSB136: Again, do "hglab.io" or "hglab.co" sound better? It's not that I'm heavily invested in "HgLab" per se, but I really cannot come up with something that's at least tangentially related to Mercurial/Hg, has decent domain name and is not trademarked.
@Bring back anon: Thanks!
Yeah, the maintenance part I should also include. Maintenance is trivial: upgrade to new version means just replacing all files under installation directory with newer ones. Everything else is handled automatically.
I would put the purchase link (when available) in the header menu instead of the footer. For search indexing / SEO purposes, you may want to double-check your text to make sure the myriad ways of saying source control are covered.
Other than that I think you nailed it. Looks great.
Dump the name. Try lean domain search to find a new one. I tried with mercury and ended up with a few that looked good: mercurykit, winmercury, mercuryex, more...
Everything else looks really good. Good luck!
Wednesday, October 23, 2013
I would dump hg and use the word mercury or mercurial instead. You're selling to programmers, not chemists. I wouldn't want to look up the periodic table every time I wanted to remember your product name.
Friday, October 25, 2013
For search indexing _SEO_ purposes, you may want to double-check your text to make sure the myriad ways of saying source control are covered.
Saturday, October 26, 2013
Your site is looking nice and clean.
I am agree with guys about your domain name. It's looking like something random. Also note, if your domain contains one or two most important keywords, your site will appear on the first page of Google search by these keywords.
For instance search activation+cloud will bring up the activation-cloud.com on the first page, sure thing you'll get hglab.com when searching for hg+lab but I am not sure that somebody will search for 'hg'. Maybe it's worth to consider mercurialLab.com?
Also I think it's better the 'Contact' link should direct to page with some contact form and place the mailto link on it as well.
Friday, November 01, 2013
Write your own text on every part of the site! (Or suffer the wrath of Google's duplicate content filter)
This exact match search for what is written on your site returns 3,800 results.
And that domain is HORRIBLE.
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