A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.
We're closed, folks!
Doug Nebeker ("Doug")
This is one of the most insightful books I've read in a while.
Might be fun to do it as virtual book club.
What Customers Want
Talks about the difficulties of knowing what they want. THEY don't know what they want, but they do know their PAIN.
So if you ask "what do you want" they might say "a faster horse".
But if you ask them their pain they might say "stopping to feed the horse, throwing a shoe, speed".
Sunday, June 23, 2013
Goddamn it, do you know how by my Amazon bill is already?
Monday, June 24, 2013
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