* The Business of Software

A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.

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Moderators:

Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

Anyone read (or reading) What Customers Want?  Book club anyone?

This is one of  the most insightful books I've read in a while.
Might be fun to do it as virtual book club.


What Customers Want
Talks about the difficulties of knowing what they want. THEY don't know what they want, but they do know their PAIN.
So if you ask "what do you want" they might say "a faster horse".
But if you ask them their pain they might say "stopping to feed the horse, throwing a shoe, speed".

http://www.amazon.com/What-Customers-Want-Outcome-Driven-Breakthrough/dp/0071408673
Mr. Analogy Send private email
Sunday, June 23, 2013
 
 
Goddamn it, do you know how by my Amazon bill is already?




AC
Reluctantlyregistered Send private email
Monday, June 24, 2013
 
 

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