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Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

How to deal with Google search results for "myproduct bug"

How to deal with Google search results for "myproduct bug" that results in links containing my product name along with a phrase like "has known bugs?"

when I click these links there is nothing on the page with my product name. The link message on the results page appears to be a concatenation from disparate sources. They seem to be totally bogus, but could scare potential customers away.

I am thinking I should add a few pages to my website that have my product name and the word "bug" and hope that eventually they rank high in the search results.
Bill Anonomist Send private email
Monday, June 03, 2013
I should have mentioned that most of the links are from
Bill Anonomist Send private email
Monday, June 03, 2013
Sounds like a best approach.

After all, who's the best authority on your product bugs but you?

You may actually benefit by listing all bugs that has been fixed in every release, and thus both come across as honest and reliable vendor AND rank well.
Vladimir Dyuzhev Send private email
Monday, June 03, 2013
Publishing a change log should help. Mine is a mantra of "fixed", "modified", "improved" and "added". The tandem of "fixed" + "bug" appears more often than I'd like, but at least it shows that problems don't languish.
Nicholas Hebb Send private email
Monday, June 03, 2013
Many download sites optimize on phrases such as "myproduct bug", "myproduct crack", "myproduct keygen" etc in a desparate attempt to get some free traffic off the back of your hard work. Is someone searching for "myproduct bug" likely to buy your product? I wouldn't worry about it.
Andy Brice Send private email
Tuesday, June 04, 2013
+1 having a change log.

At first, I didn't really want to admit that there were bugs in my product. I realised that if someone had tried the demo and found a problem they wouldn't try it again unless they thought it had been fixed.

My change log has a lot of "Fixed an issue regarding..." so maybe I am still being kind to myself :) I think people like it when you can say that you fixed issues that no one has discovered yet; it shows active development.
koan Send private email
Tuesday, June 04, 2013
A change log is also useful for getting people to upgrade. For me this is a good example:


I've often ended up checking that page.

Of course being a developer I know bugs *always* happen & I can understand jargon condensed into bullet points. Your mileage may vary especially with b2c.
Jonathan Matthews Send private email
Wednesday, June 05, 2013

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