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Doug Nebeker ("Doug")
I'm contemplating building a long form landing page for one of my business software products. The product is aimed at small business with and average sale of less than $100. Before I spend the time building a long form page to A/B test against my current landing page I'd appreciate any feedback from someone who has tried it with a B2B product.
Monday, May 06, 2013
If "less than $100" is a one time charge, and you expect to sell one copy per business, you are talking about an impulse purchase. Put it on your personal credit card and get reimbursed the next day at work kind of purchase. No purchase orders, the decision maker is the person using the software. So treat it like B2C.
It's the classic long copy vs. short copy debate. It's been tested, argued and analyzed to death. Good long copy sells. Bad copy (long or short) doesn't.
What Howard said.
Tuesday, May 07, 2013
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