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Doug Nebeker ("Doug")
I think the rolling graphic on the home page is too small and out of focus to see what you're showing and it changes too quickly. Also, there seems to be some confusion between "ortask" and "hypertest" as they are both shown as the "next generation test blah blah". I assume one is a company and one is a product.
On your pricing page, it looks like a very poor content-management system rendered the page, as it looks terrible. The other pages seem weird too. Maybe it is because I have a big screen, as everything is spread out too much, but your target audience probably will too. This also makes some of the text/headers look very small.
Overall, I think you have some work to do. If the website improved it would help a lot with convincing people that your product was worth investigating.
As always, I wish you well with your endeavours.
Wednesday, May 01, 2013
Here are my suggestions:
1. I fully agree with Scorpio: the rolling graphic is small and says absolutely nothing to me. I doubt that a scrolling graphic can show anything of value for such a complex product. Why don't you simply place a chart of comparative effort of testing with and without your product?
2. I would prioritize the list of home page in terms of benefits. If saving effort or time is your main benefit, testing faster (how much?) shall come first (scheduling engine, duplicate test, plan tests), and control (balance test load, visualization ...) later, and finally features (internationalization ...) that are not benefits.
3. Prices without trial period are a little unisual.
Wednesday, May 01, 2013
Visually I think it looks OK, not great, but OK. The colors and overall style is a bit blah but I couldn't spot any typos in my standard 30-second scan, which is more than I can say for most review requests on here.
Many of the claims seem far-fetched and are rather vague, such as this one:
"Get alerted when you're about to run a test in a way that will add more time to your schedule or that will make you inefficient."
This just sounds too vague to be worth saying, but maybe if I got into the details, I would see the light. Also, a minor point but I think "add more time to your schedule" can be interpreted as a positive ('yay, I get more time to finish!') or a negative ('argh! even more work!')
The world needs more testing. Good luck!
Friday, May 03, 2013
I'm going to be blunt but the website looks very bad and I can certainly feel your pain. I've spent probably over 8 months tweaking my web site and it's still not done.
I can't seem to find the source code for the first web site that I created but it sort of looks like what you have right now. What I can show you are my last three attempts.
http://sdihub.com (2nd attempt)
This was based on a word press theme. I would highly suggest you do something similar if design is not in your DNA. Just do a google search for commercial word press themes and you should find a bunch. And better yet, see if you can find a theme that has a testing product as an example.
http://gitintel.com (3rd attempt)
I threw away the word press theme and did this from scratch.
http://gitsense.com (4th and hopefully last)
I'm still tweaking this but it's very close to what I want.
All of this took an insane amount of time and iterations which is what you are going to have to do. However if you are smart and if you don't have any design sense, I would strongly urge you to bring in a co-founder to work on the design aspect. Or pay somebody if you can afford to.
If I had to do things over again, I would have started my company with three people. One to handle the business/marketing, one to handle the design, and one to handle the technology.
If you feel compelled to tackle the design aspect on your own, I would suggest you just spend a lot of time looking at your competitors website to get ideas. Also take advantage of http://twitter.github.io/bootstrap/ and http://fortawesome.github.io/Font-Awesome/
Saturday, May 04, 2013
After looking at your site for a while I found one question continually recurring... What sort of testing can this software help with? Testing is obviously important in all sorts of businesses. However, your site doesn't make any attempt to explain what sort of testing it can help with.
Visually, I think the site is looking better than previous iterations, but the current smudgy screenshot slide show isn't doing it any favors.
You need to make it much clearer what your product actually does. One way to do this would be to produce a series of case studies that showcase the benefits of the software.
Sunday, May 05, 2013
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