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Doug Nebeker ("Doug")
I used to be quite happy with Google website optimizer, but Google have now retired it (I am seeing a pattern here!). I am looking for an alternative.
My requirements are modest. I just want to show 2 or 3 versions of a page and be told when one is 95% likely to give a better conversion rate. It mustn't slow down page load times too much. Multivariate might be nice, but is probably not essential.
I am aware of these:
Google Analytics Content Experiments
The latter 2 seem rather expensive.
Friday, March 22, 2013
I've so far done one experiment with analytics experiments; it seemed to work pretty much the same as website optimizer, which was fine for me.
Friday, March 22, 2013
Andy how come you ask such a begginers question? On the other side I like seeing that you too are only a human being :)
Being on similar topic I have wondered recently about showing American people different order page than others because I've noticed that Americans are much more sensitive to any of current economic issues. Like for example someone says 'sequester' and they all stop buying...
So I' d like to have a different price for them , say a 20% off of what others pay
Andy, contact me if you'd like to try my script.
Sunday, March 24, 2013
Thanks Sunil. I think I will try analytics content experiments to start with and see how I get on.
Thursday, March 28, 2013
I wrote my own in PHP, as I couldn't find any PHP-based tools, and GWO can not track different kinds of conversions (e.g. downloads and sales -- if a certain optimization increases downloads but reduces sales, with GWO you have no way of knowing).
Takes 4-5 hours for a very crude first version.
I didn't build any report functionality in it, I just evaluate my experiments by hand, which takes about 10 minutes.
I can recommend this approach for anyone looking for something free and simple.
We use Optimizely quite heavily and are VERY happy with it. We run many hundreds of concurrent experiments - some of them are complex flow experiments that must be "manually" developed, but for the simpler experiments we try to always use Optimizely.
If you have specific questions about them I'd love to answer (to the best of my knowledge).
Thursday, April 04, 2013
I am looking for a tool to a/b test a new design site wide.
It would be sufficient to be able to exchange between two css files, e.g. to test different header images or background colours.
A visitor should see the same design while surfing on all pages. It also should be trackable, preferably in G-Analytics.
For I know next to nothing about Java, I'd prefer a php script. Can anybody something suitable?
Thank you and kind regards
Thursday, April 11, 2013
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