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Doug Nebeker ("Doug")
I have been reading about a/b testing quite for a while now. But I admit that I do not fully understand the concept.
Say I have a php product page (landing page) and I want to test different prices for a product. How should I do that?
Google Website Optimizer lets me choose 2 different pages to compare them, but how do I serve these 2 pages to different users also making sure that if the same users comes back he also sees the same page as previously. The great mystery to me is how to direct visitors who comes to landing page to a and b variants.
Any comments about a/b testing appreciated.
I've never done this myself but have you followed a guide like http://online-behavior.com/testing/content-experiments or http://www.cardinalpath.com/ab-testing-with-google-analytics-content-experiments/ ?
"how do I serve these 2 pages to different users" - from skimming the above articles: via redirect
"also making sure that if the same users comes back he also sees the same page as previously" - it's trivial to ensure that using cookies. I assume that Google Website Optimizer programmers are competent and did just that.
If I was doing that for the first time, I would pick not-terribly-important page and follow one of the guides to test how it works.
Friday, March 08, 2013
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