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Andy Brice
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How much would you pay for video feedback on your website?

(that is, from users you don't know, but fitting a rough demographic profile of your choosing)

I'm looking at the viability of offering a free user testing service (based upon an existing commercial one) in which you provide your own users, but consensus seems to suggest that there is still a market and value in being able to pay for independent testers and not having to bring your own users.  As this clearly can't be done for free - independent testers generally want to be paid - I want to see what the interest level would be and perhaps design in a direct payment mechanism to such testers (PayPal, probably).  Need to get a better handle on what people would reasonably want to pay.

Details on the base site* is here: http://tinyurl.com/6czfnuu

Would be interested in your thoughts. 

* (currently not taking paying customers whilst I sort out a new strategy for it)
John Clark Send private email
Sunday, March 03, 2013
 
 
If I can provide my own users, why wouldn't I just sit and watch over their should or via Skype screen sharing? I don't see what value I would get from using a third party.
Andy Brice Send private email
Sunday, March 03, 2013
 
 
"If I can provide my own users, why wouldn't I just sit and watch over their should or via Skype screen sharing? I don't see what value I would get from using a third party."
You could do this, of course.  However, 'live' observation (such as 'over the shoulder' or via a live streaming service) will influence the behaviour of the user.  At least with a third party service (free or otherwise) you get to observe their test at your convenience regardless of when they actually performed it.  Plus there are the benefits of questionnaires and cross-response summaries/charts which you could do manually but such a tool would do it for you.

You'd also get copies of each video which you could use for follow-on purposes.  There are many benefits, but none of this is impossible to do manually, just inconvenient.
John Clark Send private email
Monday, March 04, 2013
 
 
Those don't seem very compelling reasons to me. It might be different for other people, of course.
Andy Brice Send private email
Monday, March 04, 2013
 
 
I would easily pay $50-$100 for something like this, if the quality was right.

Say a 10-20 minute video featuring 5 users interaction with the site.

It would have to need absolutely no work from me. Just sign up, pay, wait for results a couple of days later.

Money back guarantee if not completely would be nice. I doubt many people would actually use it, but it helps the buying decision.
Nick Moore Send private email
Tuesday, March 05, 2013
 
 
John,
My take on it - and I think I mentioned it on the other thread you had - is that once you start paying people to take a look at a website, I just don't think their behaviour is going to be comparable to the average potential customer that clicks on a link to my site.
For example - one question I'd love to know the answer to is why about 40% of the people that click through to my site don't get past the landing page. Often this is from a link on a very specialised forum, so these people should be interested in the product - they did click the link, after all. I doubt a paid tester is allowed to report back "I didn't think the landing page was all that, so I didn't bother looking at the rest of the site". Perhaps they should be?
Having said that, of course there is value in watching how someone uses your site, and how they navigate around it etc - but I can get a lot of that from analytics. Alternatively, I can get friends and people on this site to take a look but, again, their perspective is very different from potential customer's.
To get useful feedback on my site, I think you would need to find testers from an incredibly specific demographic - and if can get ready access to that, then you can do my marketing as well :)
matt
Matthew Fender Send private email
Saturday, March 09, 2013
 
 
Points well made; the only thing I'll pick up on right now (because I'm about to head out the door) is that whilst you can get certain insight from analytics, you don't get the context nor do you get the subjective view of the user.

So there is value in both.  My current thinking is to retract back to a 'free' version (in which the customer brings their own users) and a simpler panel (at approx. $15 per user's video test) which takes payment via ordinary PayPal rather than the more sophisticated and 'hoop-jumping-some' merchant style payment system as before.  But that would be later.
John Clark Send private email
Saturday, March 09, 2013
 
 
I used a free tool a while ago that recorded my website visitors' actions, which I could then playback later myself to see what they did.  It allows 100 recordings a month, or I could pay for me.  For me, 100 was enough.  So why would I pay for yours if I can personally watch 100 visitors' browsing actions a month for free?
Harry Phace Send private email
Sunday, March 24, 2013
 
 
Typo: "pay for more".
Harry Phace Send private email
Sunday, March 24, 2013
 
 

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