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Doug Nebeker ("Doug")
A couple of weeks back, I mentioned making my user testing service free since it hadn't really set the world alight as a paid service. Of course, this meant that I'd have to do away with the user panel since these people would still have to be paid.
I'm still planning on making the 'bring your own users' aspect free - in fact, I've started making some changes to the code to leverage alternative video hosting (via Amazon S3 rather than Viddler) and so forth. However, the general impression I got was that many people still want independent users to do the tests rather than bring their own.
On that basis, I've started looking at ways I can do this with minimal overhead, so that those savings can be passed on. One such way is to do away with the integrated payments, which was Paypal Web Payments Pro and all of the associated PCI compliance that was required to use it. I'm now wondering about just using vanilla PayPal, which I'd discounted originally because I felt that a non-integrated purchase flow would put some customers off.
I'm now questioning that view, and seeking the opinion of you lot.
The pros of vanilla PP is that there is no ongoing monthly cost and (more importantly) a much lower amount of process and compliance. PCI and the ecosystem of proving one's integrity to process cardholder data was a big obstacle and though I managed to do it all by the book, it was a bit of a pain to administer given the low number of sales that ultimately came through.
Any thoughts? Or maybe this has been covered before?
Can't comment on PayPal, but our experience has been that directly integrating a Payment collector into your website, so that it looks like your company are taking credit card numbers directly, can have a negative impact on sales.
Customers are getting savvier and more careful about giving out credit card numbers. They tend to be reassured by a non-skinned, brand name payment gateway (SagePay in the UK, Realex in Ireland, etc.)
Give them a credit card screen on joeblogs.com, and they hesitate, and in many cases have a change of mind.
You will not suffer from directing to a default payment gateway page - you might even find it leads to a sales increase. We did. Best, and simplest change we ever made to our order process.
Patrick Mckenzie blogged about his A/B testing experience using Stripe's integrated checkout. The short answer is: A/B test it.
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