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Doug Nebeker ("Doug")
Lets say you find a large group of people on facebook and you want to market to them. By messaging one at a time, or participating in discussion groups on facebook in that topic. etc..
Would this yield any sales?
Has anyone tried?
I'm not talking about the pay per click facebook advertising.
I'm thinking of marketing to facebook people in my target market.
What are the pros and cons?
What to watch out for?
Anyone have any experience? good or bad?
Approaches like this don't scale very well (unless you are mass spamming, which I definitely wouldn't recommend). So it is probably only worth trying 1:1 appraoches if your product has a high ticket price. And Facebook may not be the best medium. You might be better off using the 'Inmail' paid upgrade for LinkedIn. I tried Inmail to approach event planners, but it didn't result in any sales I could trace.
Friday, February 01, 2013
To do 1:1 marketing on Facebook, you have to be friends, right? I have two "friends" who try this, one is a physiotherapist and the other operates a pizza joint. They aren't what I would call real friends but I do know them personally, and I am reluctant to "unfriend" them. Any Facebook generated email (from anyone) gets filtered into an offline folder, and cleaned out on a monthly basis, so any marketing emails they send out never get looked at. If I'm in their target market, Facebook isn't helping them.
When I do check Facebook (3-4 times a month?) there are dozens of messages recommending I "like" some business or another. I find those messages an annoyance and if I'm anything like the typical Facebook user, that type of marketing is counterproductive and a huge waste of time. And the advertising for dating services and esthetics salons doesn't get my business either. I can't imagine why anyone advertises on Facebook.
From the strongest supports of Facebook advertising, lots of faint praise:
http://adage.com/article/digitalnext/facebook-s-naysayers-dead-wrong/238475/ -the author, Jeff Dachis, is a former CEO of Razorfish, which has always been better at promoting itself than its clients
From a credible writer about advertising, doom and gloom:
I work for an industrial manufacturer, putting a "Contact Us" link on our webpage so the general public, including a Buddhist monk from Bhutan, can interface with our Public Communications department was pretty radical. Personally, I think social media is like old people meeting for coffee in the mall. It prevents the mall from turning into a mausoleum during the day, and a couple of shops in the food court get some extra business, but it doesn't pay for the building.
My go-to source for ideas on Facebook marketing is Jonloomer.com
Sunday, February 03, 2013
We have a Facebook Promotion Service for ISVs , full details right here:
Wednesday, February 06, 2013
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