A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.
We're closed, folks!
Doug Nebeker ("Doug")
Lets say you created a few products and ur newest product hit 100k in 4 months but has seen no further improvement in sales over the last 2 months. What do do to improve?
So about 150k in 6months but running out of ideas to test.
The product costs $399 so its not really a high high volume seller, but still does decent. But how to improve it further? I'm running out of ideas to test.
Its a B2C/B product. But at that price ofcourse not an impulse buy.
What would you try?
Any suggestions on scaling big?
Anonymouse - good job! Private mail me if you want my opinion.
In general, here's my top 5. Don't know which you've done:
1. Look at trial downloads to sales ratio. If it's dismal [<2%], look hard at improving your *customer's first 2 minutes using your product.
2. Look at your overall traffic. If it's low, what are you going to do about it? Consider a *microsite: it works.
3. Look at your primary market (the keywords that people find you with). Is it too narrow? Use Google's new *Wonder Wheel to find better keywords. See http://bit.ly/5uSMok
4. Look at your product - does it have a regular online heartbeat of incremental goodness (fixes/improvements) so people know it's alive?
5. Look at yourself - Is your tech support *giving your customers a great experience or making them hate you? Lou Carbone is the master re engineering customer experience: highly recommend his book. [http://bit.ly/6MZfsW]
* Yes they will be, as soon as I can write them.
Saturday, November 28, 2009
I can't give you good advice without knowing more, but one shot in the dark is that the SEO of most sites which are 4 months old is terrible. In particular, they lack trust due to lack of links (and also Google's built-in preference for established sites). I'd start thinking "What can I do to acquire trusted links?" and "How can I improve my SEO to get more visitors, trial users, and eventually customers?"
Patrick McKenzie (Bingo Card Creator)
Sunday, November 29, 2009
#1. Try to upsell:
e.g. offer support and maintenance plans.
#2. Try off-line methods: cold calls, trade shows, conferences, print press.
#3. Improve SEO
#4. Cut & optimize expenses .
#5. Look for add-on, plug-in ideas.
#6. Bundle with complementary products\services.
Sunday, November 29, 2009
> running out of ideas to test.
It'd help if you list what you have already tested.
OTOH, 25K/mo may be a natural cap on your growth.
Tuesday, December 01, 2009
This topic is archived. No further replies will be accepted.Other recent topics
Powered by FogBugz