* The Business of Software

A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.

We're closed, folks!


» Business of Software FAQ
» The Business of Software Conference (held every fall, usually in Boston)
» Forum guidelines (Please read before posting!)


Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

Introductory Price ?

In a repeat business, Introductory Price sets an expectation of cost / price and same customer is not willing to pay higher price later.

But for shareware, same customer is not likely to buy again until the next upgrade.

In your opinion, should I offer an Introductory Price for a week or two?

Sunday, December 16, 2007
Hard to answer your question with so little context. My guess would be that in 2 weeks for a new product, you will get so few sales that it won't tell you much anyway.

I would suggest to go for a price that make sense (as far you can guess), see what happen in 2 months, and eventually correct the price once you've got some significant market feedback.

Hope it helps,
Joannes Vermorel Send private email
Sunday, December 16, 2007
If you have a list, use it as a sales tool

Buy before deadline-date, and save $10.

Of course, this only works if you stick to the deadline.
Sunil Tanna
Sunday, December 16, 2007
I don't have a list, but I do have "a lot" of beta users, who will come back to download new "evaluation" version or buy it, when the beta expires on December 31st. So, I am thinking of launching the first paid version at an introductory price.
Sunday, December 16, 2007
If you have a customer base already (from other products of yours), it would be helpful to announce an Introductory price.
Gautam Jain Send private email
Monday, December 17, 2007

This topic is archived. No further replies will be accepted.

Other recent topics Other recent topics
Powered by FogBugz