* The Business of Software

A former community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software.

We're closed, folks!

Links:

» Business of Software FAQ
» The Business of Software Conference (held every fall, usually in Boston)
» Forum guidelines (Please read before posting!)

Moderators:

Andy Brice
Successful Software

Doug Nebeker ("Doug")

Jonathan Matthews
Creator of DeepTrawl, CloudTrawl, and LeapDoc

Nicholas Hebb
BreezeTree Software

Bob Walsh
host, Startup Success Podcast author of The Web Startup Success Guide and Micro-ISV: From Vision To Reality

Patrick McKenzie
Bingo Card Creator

quick adwords tip

It is very important to get your negative keywords set up correctly in adwords to maximise your ROI. The slow methodical way to do it is to look through your server logs. Here is a quick way.

Search for all your key adwords terms at http://search.live.com . Note any 'related searches' displayed that are not relevant to your product. Add these as 'negative keywords' at the campaign level in adwords.

For example searching for "table plan" brings up irrelevant (for me) searches of "Poker Table Plans", "Picnic Table Plans" etc. So I can just add "Poker" and "Picnic" as negative keywords.
Andy Brice Send private email
Saturday, April 21, 2007
 
 
Thanks andy.

I did start using adwords but just gav up until I had enough time to work things out fully.

Your advice has been loged in my brain for when i start them up again.
Chris goCRM Send private email
Saturday, April 21, 2007
 
 
Good advice, Andy.

I use the similar tactics with Google toolbar. I've just posted an article about this in my blog:
http://www.drexplain.com/isv-kaizen-blog/adwords/choosing-negative-words-for-your-adwords-campaign/
Dennis Crane (Kaizen for ISV) Send private email
Saturday, April 21, 2007
 
 
Andy and Dennis -

Those are handy tips. Thanks.
Nick Hebb Send private email
Saturday, April 21, 2007
 
 
You should be picking up negative keywords from your web logs (and positive for that matter.)
Tony Edgecombe
Monday, April 23, 2007
 
 
>You should be picking up negative keywords from your web logs

Indeed. I wouldn't advocate it as a replacement for that.
Andy Brice Send private email
Monday, April 23, 2007
 
 

This topic is archived. No further replies will be accepted.

Other recent topics Other recent topics
 
Powered by FogBugz