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Putting your competitor name in the adwords

Let's imagine I'm a company how has just started a digram drawing package

Am I allowed to put AdWords with the following keywords

Vision
SmartDraw

Can I be banned from Google by doing this ?

It this a badly perceived practice ?
Ron
Thursday, March 08, 2007
 
 
[SPELL CHEKER = MODE ON]


Let's imagine I'm a company who has just created a brand new digram drawing package called UltraDrawer

Am I allowed to put AdWords with the following keywords

MS Visio
SmartDraw

Can I be banned from Google by doing this ?

It this a badly perceived practice ?
Ron
Thursday, March 08, 2007
 
 
diAgram

I'm off to bed now :-(
Ron
Thursday, March 08, 2007
 
 
I think there was recently a law suit on this one...  you might poke around and see the case law.  IIRC, it came out favorably for the company because it was considered free speech or something.  Check it out yourself though...
KC Send private email
Thursday, March 08, 2007
 
 
You can if Google will let you... it was Google who was sued here: http://www.linksandlaw.com/adwords-google-keyword-lawsuit-France.htm  So they don't let you use certain trademarks... but I'd bet you can use small ones.
Phil Send private email
Thursday, March 08, 2007
 
 
By the way, turning on a broken spell checker is a waste of time.
Siffe
Thursday, March 08, 2007
 
 
What would keep porn sites from using this same tactic, using words that have NOTHING to do with their site but just to drive traffic?
OneMist8k
Thursday, March 08, 2007
 
 
Porn sites are restricted from AdWords by the TOS.
Phil Send private email
Thursday, March 08, 2007
 
 
The other thing that would stop porn site is the cost. Untargetted traffic isn't worth a lot. They'd also likely get dropped when CTRs were too low.
Ryan Smyth Send private email
Thursday, March 08, 2007
 
 
>What would keep porn sites from using this same tactic

For one, it would be a total waste of money.  If you advertise on keyword "PS3" for p0rn, you probably won't get many clicks.  I also doubt you'd convert any clicks that you did get.
ian Send private email
Thursday, March 08, 2007
 
 
I think it was Jira that did this to FogBugz. I remember Joel wrote something like, "You don't see Walmart advertising when you search for Tiffany." :-)
Jesse Send private email
Thursday, March 08, 2007
 
 
Yes you can, but you need to back up competitive claims on your landing page. See their guidelines:
https://adwords.google.com/select/guidelines.html
Nick Hebb Send private email
Thursday, March 08, 2007
 
 
I see it all the time. Competitors buying each other's AdWords. Makes sense, too. If I'm looking to buy Red Wing Shoes, then I'd probably be interested in seeing products from their competitors.
Whatever
Thursday, March 08, 2007
 
 
I can't remember where I read it. But according to Google's guidelines, you CAN'T if the trademark or copyright holder report it to Google. As keyword such as "Firefox", "Windows", "Macromedia" are all trademarks.

However, they said it's ok to add as KEYWORDS, but you can't have them in your AdWords text. Yes, they will remove all ads that contains trademark texts upon complaints (by your competitors). Otherwise, you can continue, since they can't do this via automatic algorithm detection.
Verilog Simulator
Friday, March 09, 2007
 
 
IMHO if you don't know the answer then it is probably no.
What you don't want is to be blacklisted...
Cyclops
Friday, March 09, 2007
 
 
Does google blacklist at the advertiser level or at the ad level?

I've had ads cancelled by Google for using "free" or something like that. It's not in thier interest to blacklist you entirely. I'd expect them to blacklist the ad only. That lets them follow the rules but still retain the 90% or so of your advertising dollars.
Mr. Analogy Send private email
Friday, March 09, 2007
 
 
You can do it, but your ad quality score will probably go way down.

There's some evidence that a low QS on one ad can affect other, unrelated ads. So it might be a good idea to use a separate account if you try this.
SH
Friday, March 09, 2007
 
 
I actually did it for a while.  It worked well.  Then the other company complained at that particular keyword was disabled for me.  No big deal.
anon for this
Friday, March 09, 2007
 
 
I notice that the minimum price of all phrases including "excel" or "powerpoint" have suddenly rocketed to silly levels.
Andy Brice Send private email
Saturday, March 10, 2007
 
 

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